The Fundamentals of Creative Advertising
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Product details
| Management number | 233307658 | Release Date | 2026/06/27 | List Price | US$10.58 | Model Number | 233307658 | ||
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Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns. The book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign. Read more
| ASIN | B0C2VBQ7BK |
|---|---|
| XRay | Not Enabled |
| ISBN13 | 978-1350008595 |
| Edition | 1st |
| Language | English |
| File size | 97.6 MB |
| Page Flip | Enabled |
| Publisher | Fairchild Books |
| Word Wise | Not Enabled |
| Print length | 180 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Publication date | March 18, 2016 |
| Enhanced typesetting | Enabled |
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